When Cricket Lopez, assistant to one of the most notorious celebrity stylists, revamps her old fashion Instagram account and turns it into a source for celebrity gossip on a drunken whim, she never thinks it will become anything. It's just a way to blow off steam after a terrible, terrible day at work where her nightmarish boss screams at her and blames her for some 18-year-old influencer's screw-up. But when the account grows overnight and, even wilder, when she starts getting gossip from fans and insiders - juicy gossip - she has to face facts: her Instagram is now famous. She is now famous.
Though no one knows that she is behind the account, its newfound success quickly wreaks havoc on her real life. Her boss wonders why she's disappearing on the job, her friends are increasingly irritated by her dedication to the account, and she has celebrities, investors, and journalists approaching her nonstop. Plus, there's a steamy new love interest who she meets through her online persona--except she has no idea if she can truly trust his motives.

As the account grows and becomes more and more influential, she has to wonder: is it - the fame, the insider access, the escape from real life - really worth losing everything she has?